Licensing
Your brand has a following. We build the beauty line it doesn’t have yet.
LuLi Brands develops, sources and places licensed beauty and fragrance lines for brands entering the category, then keeps them supplied and selling.
Our Focus
Full attention, not a line item.
We work with a small number of brands at a time, so yours gets a partner’s full attention instead of becoming another line item in a larger firm’s portfolio.
Brand strategy & category fit
Which beauty categories suit your audience, and where the line should sit on price and positioning.
Product development & sourcing
Formula, scent, packaging and manufacturing through our partner network.
Placement & ongoing supply
Retail, travel retail and duty-free placement, then reorders, inventory and reporting so the line keeps selling.
What We Bring to the Table
A clear partnership.
Each side knows exactly what it brings.
You bring
- Your name and brand identity
- Your audience and following
- Approval rights on product, packaging and marketing
LuLi brings
- Product development and sourcing
- Retail, travel retail and duty-free relationships
- Operations covering manufacturing, logistics and supply
- A team experienced in prestige, mass and online retail, manufacturing, supply chain and scent selection
Concept to Store Shelves
Five steps, explained up front.
Most licensing partners keep this vague. We’d rather you know exactly what happens and when.
Discovery
Your brand, your audience, and which beauty categories fit.
Concept & development
Formula, packaging and positioning, with your approval at each stage.
Sourcing & manufacturing
Production through vetted manufacturing partners.
Retail placement & launch
Buyer presentations, placement and launch support.
Ongoing supply & reporting
Reorders, inventory and regular sales reporting after launch.
Commitment & Partnership
We protect what you’ve built.
We protect the integrity and prestige of every brand we work with. Long-term partnerships that benefit our brands and LuLi alike are a bedrock principle of the company, and we hold ethics and transparency with our partners as our highest priority.
Brand acquisitions
We acquire brands with room to grow and give them the sourcing, sales and distribution to reach it.
Regional & channel distribution
Distribution agreements specific to a region or a channel, from duty-free and travel retail to specialty retail and select wholesale markets.
Consulting & brokerage
For beauty brands that already have a line and need help with sales, distribution or a specific deal.